The other side of shopping at home – Advertise at home!

Fall, that wonderful season when Mother Nature pulls out a colorful new wardrobe, is a little less than two weeks away and that means the holiday shopping season is just around the corner. Throughout this past year the Donalsonville News has promoted keeping Seminole County green and shopping at home, and it will continue to do just that. Supporting our hometown merchants is a smart thing to do for our local economy and it is the right thing to do because our local merchants are our neighbors and our friends. Keep in mind what the Chamber of Commerce frequently reminds us of in its shop local announcements – “Buy local or bye, bye local.”

The Donalsonville News is excited about this upcoming holiday season and we look forward to the opportunity of helping our local merchants market their products and services as we work together to promote the concept, the reality and the advantages of shopping Seminole County first.

With that said, the Donalsonville News is also one of those local Seminole County merchants. We proudly support you and shopping in this community and we need the community’s businesses to support us by advertising in their local newspaper. An increase in advertising in each edition directly increases the space available for features and promotions designed to spotlight the community and to benefit its businesses.

Not advertising is like being alone in a dark room with the door closed. You know you are there, but no one else does. Most businesses have to advertise if they are going to succeed because it is the basic way customers learn they are out there and what they have to offer

Yet it is surprising how sometimes many business owners assume that their great idea, or cool location, or bright sign, or good looks, or whatever else it is, will bring people in the door. Here’s what brings new people in the door: newspaper advertising combined with all of the above. Sure, marketing is great and important, as is networking, and social networking, and customer service, and word of mouth; but advertising is the route with potentially the biggest payoff. Advertising turns the light on —it lets people know you are out there.

Newspaper advertising works and it works well in a small community like ours.

•Your ad is physical and, as such, can be clipped (no need for printing.) It can contain details, prices, offers and contact information that is sometimes more difficult to get across (and remember) with the electronic media.

•Your advertisement in a physical newspaper is not a click, or DVR fast-forward, or changing to another station, away.

•People take time with the paper, and thus can really read your ad.

The toughest question to answer about newspaper advertising is how big of an ad to run, and how often. The answer is: As much as you can afford. Like most advertising, with newspapers, repetition is the key, repetition is the key, repetition is the key. What is the key? See?

Use us to your advantage each and every week!

Comments and impressions are welcomed 

and requested at david@donalsonvillenews.com

Leave a Comment